MACHINE OPERATED

Creative Studio — London, Worldwide

We make images
worth watching twice.

Machine Operated is a creative studio working across commercials, music videos, photography and live production — for brands with something to say and artists with something to prove.

Studio

Since 2018 we have made work for Nike, Google, Calvin Klein and Saint Laurent, and with artists including Daniel Caesar, Skepta and Greentea Peng. Campaigns that run globally, and films that live somewhere more personal.

We care about craft — the frame, the cut, the grade — but craft on its own is decoration. What holds a piece together is the idea underneath it, and the discipline to protect that idea from the moment it is pitched to the moment it ships.

What we do

01

Creative Direction

Concept, art direction and campaign identity — from the first treatment through to final delivery.

02

Moving Image

Commercials, music videos and documentary, directed and produced in house.

03

Photography

Stills campaigns, portraiture and editorial, shot alongside the film or on its own.

04

Live Production

Tour visuals, stage content and live event film for artists and brands.

How we work

Idea first

Format and budget follow the idea, not the other way round. We would rather make one thing properly than five things safely.

Small teams

We keep crews tight and decisions close to the people actually making the work. Fewer hands, fewer compromises.

Finish properly

We stay with a project through the edit, the grade and the mix. The last ten percent is usually the part people remember.

Selected clients

  • Nike
  • Google
  • Calvin Klein
  • Saint Laurent
  • Coca-Cola
  • Puma
  • Off-White
  • Audemars Piguet
  • Spotify
  • TikTok
  • Vogue
  • GQ

Artists

  • Daniel Caesar
  • Skepta
  • MF DOOM
  • 070 Shake
  • Loyle Carner
  • Greentea Peng
  • Bakar
  • Jorja Smith
  • Ken Carson
  • Jordan Ward
  • Lucky Daye
  • Rejjie Snow

Get in touch

Working on something that deserves care? We would like to hear about it.

machineoperatedmail@gmail.com
InstagramLondon — United KingdomEst. 2018